Market Research

Do you know what your customers are thinking about your firm?

  • Do they need the product or service you're selling?

  • How can you find about their needs?

  • What do they think about you and your competition?

Business owners need to know these answers. We can help you find them. We bring decision makers in your industry together and ask them directly what they are looking for when they select your product or service.

Our sales focus groups are discussion groups that:

  • Bring together 12 industry specific decision makers who discuss sales presentations, sales materials, service and other techniques that lead them to select a certain vendor.

  • Ask questions about potential customer's attitudes and perceptions about your competition.

  • Find out all we can about your target market.

How do we get these decision makers to attend our sessions?

  • We are an independent market research company.

  • We pay large incentive fees for two-hour session.

  • We work as a partner with your firm to determine the participants and the questions.

What about results?

  • We present you with detailed findings from the group.

  • We prepare strategies for securing new clients and retaining current clients.

  • We outline ways to keep you one step ahead of your competition.

  • At special request, we conduct a sales staff seminar.

What is the cost of a focus group?

  • $5,000--$10,000 plus incentive fees normally $200-$300 per person, with a maximum of 12 people)

What are the benefits of focus groups?

  • You hear directly from decision makers exactly what they are looking for in a sales presentation.

  • It is a small cost to pay to target your advertising and sales force.

  • You are confident you're sending the right message to potential clients.

Mitchell Research & Communications, Inc. has extensive experience in conducting and analyzing focus group marketing research.

We have conducted focus groups for a diversified group of clients such as …

  • Sinai Hospital

  • Hill & Knowlton Public Relations (Washington, D.C. Office)

  • KFC Restaurants

  • Media Research Center, Alexandria, Virginia

  • Jewish Community Council of Metropolitan Detroit

  • Jewish Federation of Metropolitan Detroit

  • Franklin Bank

  • Walsh College

  • Burns & Wilcox Insurance

We have conducted focus groups in a number of cities outside the Detroit area, such as …

  • Nashville, Tennessee

  • Wichita, Kansas

  • Oklahoma City, Oklahoma

  • Omaha, Nebraska

  • Lincoln, Nebraska

We also have conducted numerous telephone and man-on-the-street survey research in the public and private sector for clients such as…

  • WDIV-TV in Detroit

  • The Detroit News

  • KCBS-TV in Los Angeles

  • Westinghouse Corp.

  • Henry Ford Community College

  • Tapper’s Fine Jewelry

  • U.S. Term Limits

  • Brabender/Cox

  • American Cancer Society

and many, many elected officials, fraternal organizations and political clients.